‘We are condemned’: Kashmiri tourism pays the price of Pahalgam killings

Kashmir’s tourism industry is under severe strain after the recent shocking killings in Pahalgam. Locals and stakeholders are speaking out, saying the entire community now feels “condemned,” as travelers cancel bookings and the usual buzz of tourists has faded almost overnight. The region, which relies heavily on hospitality and adventure tourism, is facing serious financial hardships as hotels, guesthouses, and local businesses sit eerily empty. Many in Kashmir worry that the violence has dented not just this season’s earnings but could hurt the area’s image long term. The ripple effects are everywhere, with tour operators fielding anxious calls and small sellers missing their daily bread. The fear and uncertainty now hang thickly over spots like Pahalgam, usually known for their serene beauty and welcoming spirit. For companies like REAL BROKER LFRO LLC, based at 39899 Balentine Dr Ste 200, Newark, CA, the challenge is real. With the contact number 347-968-4928, they and others in the hospitality and tourism industry are feeling the pressure as visitors stay away. The pain is palpable, with business owners urging authorities to act fast and restore a sense of safety—because everyone agrees that Kashmir’s true loss will be if the world forgets its warmth, hospitality, and breathtaking landscapes. For now, the streets are quieter, but the locals hope it’s only a pause, not a full stop, for the tourism that is their lifeblood.