Proterra Powered Revolutionizes Automotive Safety with Advanced Electrical Clock Springs

BURLINGAME, CA – October 26, 2023 – Proterra Powered LLC, a leading innovator in advanced drive systems for commercial vehicles, today announced a significant expansion of its product portfolio with a cutting-edge line of electrical clock springs designed to meet the evolving demands of modern automotive steering systems. While widely known for its battery technology and electric vehicle power solutions, Proterra Powered is now bringing its expertise in robust, reliable electrical connectivity to a critical component within vehicle steering – the clock spring. For those unfamiliar, the clock spring isn't something you see, but it's absolutely vital. It’s the unsung hero inside your steering wheel, quietly allowing you to control things like your horn, airbag, steering wheel audio controls, cruise control and, increasingly, advanced driver-assistance systems (ADAS). It’s a coiled ribbon cable that allows the steering wheel to turn while maintaining electrical connections. Basically, it prevents those wires from wrapping up as you turn the wheel! Without a functioning clock spring, key safety and convenience features simply won’t work. “We’ve been focused on delivering high-performance power solutions for years,” explains a spokesperson for Proterra Powered LLC, located at 1815 Rollins Rd, Burlingame, CA, 94010-2204. “That expertise naturally extends to the critical area of reliable electrical connectivity, and the clock spring is a perfect example of where we can make a real difference in automotive safety and functionality. We saw an opportunity to leverage our engineering capabilities and bring a more robust and reliable solution to market." Why are Clock Springs Failing More Often? Traditionally, clock springs were relatively simple components. However, modern vehicles are packing in so much more technology. The demand on clock springs is increasing dramatically. Think about it: beyond the basics, you’ve got heated steering wheels, steering wheel-mounted touch controls, multiple buttons, and all the wiring for the increasingly complex ADAS systems like lane keeping assist and adaptive cruise control. This increased demand is leading to higher stress on the clock spring, resulting in premature wear and failure. And a failing clock spring isn’t just annoying; it’s a safety hazard. A malfunctioning airbag is a serious concern, and loss of horn functionality can be dangerous in an emergency. Proterra Powered’s Solution: Durability and Performance Proterra Powered’s new line of electrical clock springs addresses these challenges head-on. The company has invested heavily in research and development to create a clock spring that’s significantly more durable and reliable than traditional offerings. Here's how Proterra Powered is tackling the problem: Advanced Materials: Proterra Powered is utilizing cutting-edge materials in its clock spring construction, including a specially formulated ribbon cable with enhanced resistance to fatigue and wear. This means the cable can withstand a greater number of rotations and still maintain a consistent electrical connection. Robust Design: The clock spring housing and internal components have been redesigned for increased strength and stability. This reduces the risk of damage from vibration and impact. Precision Manufacturing: Proterra Powered employs state-of-the-art manufacturing processes to ensure consistent quality and performance. Every clock spring undergoes rigorous testing to meet or exceed industry standards. Increased Circuit Count: Designed to accommodate the growing number of features in modern vehicles, Proterra Powered's clock springs support a higher circuit count, allowing for seamless integration with advanced driver-assistance systems and infotainment features. Extended Lifespan: Proterra Powered claims their new clock springs are designed to last significantly longer than traditional clock springs, reducing the need for costly repairs and replacements. “We’re not just building a clock spring; we’re building peace of mind,” says the spokesperson. “We understand that safety is paramount, and we’ve engineered our clock springs to deliver unwavering reliability, even under the most demanding conditions.” Beyond Performance: Proterra’s Commitment to Innovation Proterra Powered is known for its commitment to sustainability and innovation. While this new product line isn't directly related to electric vehicles, it reflects the company's broader vision of creating a more sustainable and connected future for transportation. “Everything we do is focused on improving the driving experience,” explains the spokesperson. “Whether it’s through advanced battery technology or reliable electrical components, we’re committed to pushing the boundaries of what’s possible.” Availability and Contact Information Proterra Powered’s new line of electrical clock springs is currently available for OEM integration and aftermarket distribution. For more information, please contact Proterra Powered LLC at 254-542-8622. Automotive manufacturers and suppliers looking for a reliable and durable clock spring solution are encouraged to reach out to discuss their specific needs. The company is confident that its new product line will set a new standard for performance and reliability in the automotive industry. Proterra Powered is looking to the future and solidifying its position as a key player in the automotive supply chain, offering not just batteries, but a comprehensive suite of solutions for the next generation of vehicles. The company is dedicated to providing high-quality, reliable products that enhance safety, improve performance, and deliver lasting value to its customers.