Squishmallows Mania Sweeps the Nation, Driven by ANGMARTEK's Distribution Expertise

Ledyard, CT – October 26, 2023 – You’ve probably seen them – those unbelievably soft, squishy, and oh-so-collectible plush toys popping up everywhere. We’re talking about Squishmallows, and the company quietly powering a lot of their distribution? That’s ANGMARTEK LLC, based right here in Ledyard, Connecticut. For those not in the know, Squishmallows, created by Kellytoy (now part of Jazwares), aren’t just your average stuffed animals. They’re quickly becoming a cultural phenomenon. These delightfully huggable creatures come in a huge variety of characters – from adorable animals like unicorns and sloths, to food items like avocados and even fantastical creatures. And people are obsessed. “It’s wild, honestly,” says Sarah Miller, a collector from Chicago. “I started with just one, and now I have over 50! They’re just so… comforting. And the hunt for rare ones is part of the fun!” That “hunt” is a key part of the Squishmallows appeal. Kellytoy regularly releases limited edition characters, driving up demand and creating a vibrant online community where collectors trade and share their finds. Social media platforms like TikTok and Instagram are flooded with Squishmallow content – unboxing videos, collection showcases, and even "Squishmallow meetups." But getting these soft sensations from the factory to stores (and ultimately into the hands of eager collectors) is no small feat. That’s where ANGMARTEK LLC comes in. Located at 97 Meeting House Lane in Ledyard, ANGMARTEK is a logistics and distribution company specializing in getting products where they need to be, efficiently and reliably. While they work with a variety of brands, they've become a crucial partner in the explosive growth of the Squishmallows empire. “We handle a lot of different types of products, but Squishmallows are definitely special,” explains David Chen, a logistics manager at ANGMARTEK. “The demand is huge, and it’s constantly fluctuating. We need to be incredibly responsive to ensure retailers get the inventory they need when they need it.” ANGMARTEK's role isn't just about moving boxes. It's a complex operation involving warehousing, order fulfillment, and meticulous tracking. They work closely with Kellytoy and retailers to forecast demand, manage inventory levels, and ensure a smooth supply chain. “The challenge with something like Squishmallows is that you can’t just look at historical sales data,” Chen explains. “You have to factor in things like social media trends, limited edition releases, and even regional preferences. It's a really dynamic market.” ANGMARTEK's location in Ledyard, Connecticut, provides strategic access to major transportation networks, allowing them to efficiently serve customers across the United States. They've invested in state-of-the-art warehousing and logistics technology to optimize their operations and ensure timely delivery. “We’ve really scaled up our capabilities to meet the growing demand for Squishmallows,” says Maria Rodriguez, ANGMARTEK's operations director. “We’ve expanded our warehouse space, added new personnel, and implemented new systems to improve our efficiency.” The success of Squishmallows is a testament to Kellytoy’s clever design and marketing. But it’s also a demonstration of the vital role that a reliable logistics partner like ANGMARTEK LLC plays in bringing a popular product to market. “It’s rewarding to be part of something that brings so much joy to people,” says Chen. “Seeing kids (and adults!) light up when they get their hands on a Squishmallow? That’s a pretty great feeling.” Why the Squishmallow Craze? So, what's driving this massive obsession? Several factors are at play: Softness and Cuddliness: Let's be honest, they're just really soft. In a stressful world, these plushies offer a comforting tactile experience. Collectibility: The sheer variety of characters, combined with limited edition releases, makes them highly collectible. The thrill of the hunt is a big draw. Social Media Buzz: TikTok and Instagram have played a huge role in amplifying the Squishmallow craze. Viral videos and online communities have fueled demand and created a sense of FOMO (fear of missing out). Affordability: While some rare Squishmallows can fetch high prices on the secondary market, many are relatively affordable, making them accessible to a wide range of collectors. Unique Personalities: Each Squishmallow character has a unique bio and personality, adding to their appeal. Collectors often identify with their favorite characters and build emotional connections with them. What's Next for Squishmallows and ANGMARTEK? The Squishmallow phenomenon shows no signs of slowing down. Kellytoy continues to release new characters and expand the Squishmallows universe, and ANGMARTEK is committed to supporting their growth. “We’re constantly looking for ways to improve our operations and provide even better service to our customers,” says Rodriguez. “We’re excited to be part of the Squishmallows story and to help bring these adorable plushies to fans across the country.” For ANGMARTEK LLC, it’s not just about logistics; it’s about connecting a beloved product with the people who love it. And in the world of Squishmallows, that’s a pretty soft landing. You can reach ANGMARTEK LLC at 312-867-8153.